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DAYNA @ DAYNADOES . COM
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Hi! I'm Dayna!
Your Los Angeles based Digital Marketing Strategist with six plus years of marketing experience and the founder of Dayna Does Marketing.Terminally online by day (and who are we kidding … also by night.)Best suited for music, pop culture, and entertainment marketing, but who knows in 2024, right?
ʕ•̫͡•ʔ Meme connoisseurꐑꐑ Music & pop culture fanaticৎ୭ "Social media is the modern fan club"ꔛ Parasocial relationship developer𖥨 Digital story tellerᰍ Holds very strong opinions about hashtagsꔵ Gif maker꒷꒦ Not gen z, but gen z adjacent༄ Not into astrology, but I'm a Leo if you're into that kind of thing
Press & Projects
- "10 Internet Culture Moments That Brands Didn’t Ruin in 2022" - Adweek
- "Inside Tumblrs Strategy To Use Twitter's Chaos to Bring Back Brands" - Ad Age
- "Twitter’s Rivals Try to Capitalize on Musk-Induced Chaos" - The New York Times
- "Tumblr Gets the Last Laugh" - The Atlantic
- "Tumblr Gets Cheeky On Twitter Over New Policy About Social Media Competitors" - Huffington Post
- "Tumblr Reacts to Twitter’s Daily Implosions by Tearing It a New One" - The Mary Sue
- Oddities and Curiosities Expo Brings the Spookiest Vendors to Chicago
- "PHOTOS: The Oddities & Curiosities Expo" - Richmond.com
- "MxPx Are Playing a Free Interactive Livestream—Here’s How to Watch" - Alt Press
- "MxPx Drop The Most Epic Box Set of All Time" - Indie Vision Music
- "Label Spotlight: Jake Kolatis on the Return of Charged Records" - New Noise Magazine
- Razorcake Bi-Annual Fundraiser Drives 2017-2020
- "Rad Coffee Opening New Location In Covina This Weekend" - MUSE
- "Monkey With… Vocalist Monkey on Debut Solo Release" - New Noise Magazine
- "Starving Wolves Premieres New Single & Video" - The Bad Copy
- "A massive expo of all things weird arrives in Seattle this weekend" - Curiocity
By signing up for this service, you are agreeing to let Dayna Does Marketing email tips and newsletters to your inbox in he future about how to monetize your brand and expand your digital marketing efforts.
By signing up for these templates, you are agreeing to let Dayna Does Marketing send tips and newsletters to your inbox about how to monetize your brand and expand your digital marketing efforts.
Sign up for my newsletter to receive digital marketing tips & tricks in your inbox
By signing up for this, you are agreeing to let Dayna Does Marketing send tips and newsletters to your inbox about how to monetize your brand and expand your digital marketing efforts.
Webby 2025
Email Newsletters / Independent Publishers
Communicator Awards 2025
Series: Newsletter or Email Series
Communicator Awards 2025
Series: Blog
Shorty 2023
Midsize Agency of the Year
Webby 2023
Social Comedy
- "The Naïveté Behind Post-Election Despair" - The New Yorker
- "The State of Community" - Tumblr x Archrival
- "How TikTok’s ‘demure’ trend quickly caught brands’ attention" - Ad Age
- "social media managers are turning 40 😭" - The Trend Report
- "Brands Are ‘Looking for a Man in Finance’—What’s Next for the TikTok Trend’s Creator" - Ad Age
- "10 Internet Culture Moments That Brands Didn’t Ruin in 2022" - Adweek
- "Inside Tumblrs Strategy To Use Twitter's Chaos to Bring Back Brands" - Ad Age
- "Twitter’s Rivals Try to Capitalize on Musk-Induced Chaos" - The New York Times
- "Tumblr Gets the Last Laugh" - The Atlantic
- "Tumblr Gets Cheeky On Twitter Over New Policy About Social Media Competitors" - Huffington Post
- "Tumblr Reacts to Twitter’s Daily Implosions by Tearing It a New One" - The Mary Sue
- Oddities and Curiosities Expo Brings the Spookiest Vendors to Chicago
- "PHOTOS: The Oddities & Curiosities Expo" - Richmond.com
- "MxPx Are Playing a Free Interactive Livestream—Here’s How to Watch" - Alt Press
- "MxPx Drop The Most Epic Box Set of All Time" - Indie Vision Music
- "Label Spotlight: Jake Kolatis on the Return of Charged Records" - New Noise Magazine
- Razorcake Bi-Annual Fundraiser Drives 2017-2020
- "Rad Coffee Opening New Location In Covina This Weekend" - MUSE
- "Monkey With… Vocalist Monkey on Debut Solo Release" - New Noise Magazine
- "Starving Wolves Premieres New Single & Video" - The Bad Copy
- "A massive expo of all things weird arrives in Seattle this weekend" - Curiocity
- "Dayna Castillo on the future of Gen Z gifting" - Canvas8
- "Communications Sector Snapshot: August 2026" - Canvas8
- "PR Roundup: Claude’s Watermark Debate, the Say-Do Gap Is Killing Culture, and a Giant Hairball Rolls Through NYC" - PR News Online
- "Trying to personify your brand? Consider a puppet" - Marketing Brew
- "From Hannah Montana to Camp Rock: Why Disney Channel's 'Golden Era' Is So Back" - Just Watch
- "Are Gen Z creators the new star system?" - Canvas8
- "On timeline-altering events, keeping luxury weird, and being sorta woo woo" - Thought Enthusiast
- Podcast: HIP REPLACEMENT EP.47 [Burger Wars]
- "Burger King drags McDonald’s with new video of its president taking a bigger bite of a burger" - Fast Company
- "How McDonald’s CEO’s Big Arch video escaped the brand’s control" - AdAge
- "Dr Pepper used a TikTok creator’s jingle. Now everyone wants to get in on the act" - Fast Company
- "Dr Pepper Goes Viral as PR Faces a Reality Check" - PR News Online
- "How a fan-made jingle turned Dr Pepper into the talk of TikTok" - Ad Age
- "Meet the guy who made IRL go viral: Inside Anthony Po’s blueprint for turning offline moments into cultural earthquakes" - Community Catalysts
- "What’s Lurking Beneath Our Obsession with Employment Memes?" - Polyester Zine
- "Elmo X Hack and the Crisis of Platform Trust" - PR News Online
- "Calm keeps making fart videos lol" - The Trend Report: Business Edition
- "Duolingo deletes its TikTok and Instagram posts amid AI backlash" - Ad Age
- "The IRL impact of social media" - Digital Frontier
- "The Naïveté Behind Post-Election Despair" - The New Yorker
- "The State of Community" - Tumblr x Archrival
- "How TikTok’s ‘demure’ trend quickly caught brands’ attention" - Ad Age
- "social media managers are turning 40 😭" - The Trend Report
- "Brands Are ‘Looking for a Man in Finance’—What’s Next for the TikTok Trend’s Creator" - Ad Age
- "10 Internet Culture Moments That Brands Didn’t Ruin in 2022" - Adweek
- "Inside Tumblrs Strategy To Use Twitter's Chaos to Bring Back Brands" - Ad Age
- "Twitter’s Rivals Try to Capitalize on Musk-Induced Chaos" - The New York Times
- "Tumblr Gets the Last Laugh" - The Atlantic
- "Tumblr Gets Cheeky On Twitter Over New Policy About Social Media Competitors" - Huffington Post
- "Tumblr Reacts to Twitter’s Daily Implosions by Tearing It a New One" - The Mary Sue
I am available for commentary, analysis, and POV about social media, brand marketing, youth culture, and fandom. Give me a shout at dayna at daynadoes dot com :)
































